For Better 



Because other bitters don’t effect change of the five basic taste perceptions. Bar40 was created to solve the problem of flavour balance of a cocktail.  We needed something more advanced, more purposeful, something that could affect the balance of the five basic tastes of the cocktail. We wanted to make our cocktails more desireable and improve the cocktail drinking experience.



Bar40 Bitters is an extremely unique product that doesn’t do what other bitters do. Bar40 bitters are a collection of flavour extracts that serve as a set of tools for affecting change in a cocktail. This is opposed to the current standard of ancient medicinal recipes or a simple tinctures. Bar40 bitters omits traditions and takes the use of bitters a step further into taste design.



For Better



Bar40 bitters is designed by flavourists, for flavourists. We don’t like following traditional recipes or being told “that’s not how it should be”, we create our own recipes; We create our own experience. This may seem daunting, or only for world class professionals, but really it is simple to use, easy to learn, and any home bartender can use this same principal just as the worlds best bartenders do.



Bar40 bitters design is based on how we taste. The five major taste perceptions: Sweet, Sour, Salt, Umami & Bitter. The point is to use Bar40 as a set of tools to balance these flavours in your cocktail and help create a wonderful desirability to your drinking experiences.

What people are saying:

“Don’t let the simple names of these bitters fool you: they are far from one-note wonders. Rather, these are full-flavored bitters packed with spices and herbs”

Bar40 Bitters Cocktail talk


Kevin Liu is the co-owner/bar manager of The Tin Pan, in Richmond VA. He is also the author of Craft Cocktails at Home: Offbeat Techniques, Contemporary Crowd Pleasers, and Classics Hacked with Science.

“These go way beyond adding a bit of a kick or nuance to cocktail, they change the game completely…It’s so exciting to see companies like Bar40 really look deeper into the process & science of bitters”

Bar40 Bitters cocktail talk


JESSE GARZA is the owner and head writer for Whiskey Writes, in Montreal, Quebec.

The tongue can identify 5 types of taste. Sweetness, Sourness, Saltiness, Bitterness, and Umami(Savory). If your cocktail came out mediocre there’s a strong possibility you missed one of these components. With Bar40 Bitters you can easily correct this and make a Mediocre Cocktail into Extraordinary Cocktail!

Bar40 Bitters cocktail bartender


STEVE PROCTOR the owner and head cocktail creator of Proctails, a team of mixologists located in Las Vegas Nevada.

Do you want to make fantastic cocktails? Pickup a set of Bar40 to get started

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