Because other bitters don’t effect change of the five basic taste perceptions. The problem arose when we needed something to actually change the flavour of the drink instead of adding a mix of spices or some orange flavour. We needed something more advanced, more purposeful, something that could affect the balance of the five basic tastes for the cocktail. We wanted to make our cocktails more desireable and improve the cocktail drinking experience.
Bar40 Bitters is an extremely unique product that doesn’t do what other bitters do. Bar40 bitters are a collection of flavour extracts that serve as a set of tools for affecting change in a cocktail. This is opposed to the current standard of ancient medicinal recipes, a collection of spices or a highlighted ingredient. Bar40 bitters omits traditions and takes the use of bitters one step further.
Bar40 bitters is designed by flavourists, for flavourists. We don’t like following traditional recipes or being told “that’s not how it should be”, we create our own recipes, we created our experience. This system may seem daunting, or only for world class professionals, but really it is simple to use, easy to learn, and any home bartender can use this same principal just as the worlds best bartenders do.
Bar40 bitters design is based on how we taste. The five major taste perceptions: Sweet, Sour, Salt, Umami & Bitter. The point is to use Bar40 as a set of tools to balance these flavours in your cocktail and add wonderful desirability to your drinking experience.
Head Bar Chef
Father of the year – 2013
#1 Curling Champion