Bar40 Bitters - Tools for better cocktails
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Innovative 

Products

For Better 

Flavour

WHY:

Because other bitters don’t effect change of the five basic taste perceptions. The problem arose when we needed something to actually change the flavour balance of the drink instead of adding a spice or some orange flavour. We needed something more advanced, more purposeful, something that could affect the balance of the five basic tastes for the cocktail. We wanted to make our cocktails more desireable and improve the cocktail drinking experience.

 

WHAT:

Bar40 Bitters is an extremely unique product that doesn’t do what other bitters do. Bar40 bitters are a collection of flavour extracts that serve as a set of tools for affecting change in a cocktail. This is opposed to the current standard of ancient medicinal recipes or a simple highlighted ingredient. Bar40 bitters omits traditions and takes the use of bitters one step further.

Unique

Bitters 

For Better

Cocktails

WHO:

Bar40 bitters is designed by flavourists, for flavourists. We don’t like following traditional recipes or being told “that’s not how it should be”, we create our own recipes; We create our own experience. This may seem daunting, or only for world class professionals, but really it is simple to use, easy to learn, and any home bartender can use this same principal just as the worlds best bartenders do.

 

HOW:

Bar40 bitters design is based on how we taste. The five major taste perceptions: Sweet, Sour, Salt, Umami & Bitter. The point is to use Bar40 as a set of tools to balance these flavours in your cocktail and help create a wonderful desirability to your drinking experiences.

Make fantastic cocktails, be the better bartender with a set of Bar40

Instagram #bar40bitters

 I was bored at work... & after some light researching on "umami" I played around with the idea of a sour that played on savoury flavours. This is the weirdest drink I think I've ever made, but it works... surprisingly well. Cacio e Pepe Sour #bourbon #cynar #eggwhite #lemon #umamibitters #parmesan #blackpepper #bar40bitters I apologize for hashtagging! It's for a competition.  An old fashioned with Old Grandad - I'll be so sad when this bottle is empty #bar40bitters #oldgrandadbourbon #oldfashioned #cocktail #bitters #bourbon  New #favourite#bitters #bar40bitters #awesome #yummy #manhattan #oldfashion #bso #spirits #workshop #handson #makeyourown #alcohol #liquor #liqueurs #drinks #cocktails #muddled #bartenderslife #BartendingSchoolOfOntario #Toronto #Danforth #bso #cheers
 Getting my drink on while making Superbowl Chili. Bar40 Superbowl Caesar's. Two batches: 1. Sweet & Sour 2. Savoury & Spicy Email me for the recipes. #caesars #cocktails #bar40bitters #bar40 #titosvodka #superbowl @titosvodka @nick_falbo @glazer  WIN A NUDE PHOTO SHOOT BY MAKING A COCKTAIL Thats right, Just in time for Valentine's day, give the gift of sexyness. The good folks over at www.boxofpixels.com have offered me a few free nude and budoir photo shoot sessions. As excited as I am to finally do a George Costanza photo and post it online, I know there are some great looking cocktail drinkers out there who would enjoy this opportunity and look much sexier than I would. Contest: Step 1: Create a cocktail, any cocktail, Bar40 doesn't have to be in it. Step 2: Take your best photo of your cocktail. Step 3: Post it on instagram, write something fun and hashtag it #bar40bitters The Best photo and caption wins a free photo shoot! Contest ends Monday Feb 8th, 2016. #cocktailcontest #craftcocktails #boudoir #drinkinthenude #nogeoegecostanza's #  #bar40bitters #love new #bff #wow #awesome #kickass #bitters #BartendingSchoolOfOntario #bartenderslife #Toronto #Danforth #cheers
 Check out our man Krzysztof rocking Bar40 at his bar Menago in Oświęcim, Poland. If you're in Poland in September, you can find me there. #bar40bitters #bar40 @krzysiekciemiera #bartender #bar #cocktails #craft #alcohol  Check out our friend John Bunner of Alo restaurant playing with Bar40 Bitters. He supported us when we first started and I can't talk high enough about him as a person and his skill as a bartender. If you haven't done so yet, definitely check what he's doing @bar.alo #bar40bitters #alorestaurantto #baratalo #bar40 #cocktails #bartender #cocktailbitters #torontococktails  @noxisking whipped up another tasty cocktail for us today @charcut. Come get your #lunchallatonce and enjoy this delicious little number. #luxardomarischino #basil #lime #greenchartreuse #bar40saltbitters #sogood #bar40bitters @conniedesousa @macz2010

The Team

Jamie being a moustache champion

Jamie

Beurklian

Cocktail snob

Entrepreneur

Moustache champion

Robin being a well(th) of knowledge at Bar40 Bitters lab

Robin

Jervis

Head Bar Chef

Extraction Hacker

Father of the year – 2013

James Being a Bar40 Badass on a Camel

James

DeSouza

Food Scientist

Head Flavourist

#1 Curling Champion