Because other bitters don’t effect change of the five basic taste perceptions. The problem arose when we needed something to actually change the flavour of the drink instead of just adding a mix of spices. We needed something that could actually effect the flavour balance of the cocktail, to make it more desireable and improve the cocktail drinking experience.
Bar40 Bitters is an extremely unique product that doesn’t do what other bitters do. Bar40 bitters is a set of tools for affecting change in a cocktail, not adding “spice” or a collection of highlighted ingredients or ancient medicinal recipes. There is purpose behind its design and use.
Bar40 bitters is designed by flavourists, for flavourists. We don’t like following traditional recipes or being told “that’s not how it should be”, we create our own recipes, we created our experience. This system may seem daunting, or only for world class professionals, but really it is simple to use, easy to learn, and any home bartender can use this same principal just as the worlds best bartenders do.
Bar40 bitters design is based on how we taste. The five major taste perceptions: Sweet, Sour, Salt, Umami & Bitter. The point is to use Bar40 as a set of tools to balance these flavours in your cocktail and add wonderful desirability to your drinking experience.
Head Bar Chef
Father of the year – 2013
#1 Curling Champion