Bar40 Bitters is a progressive craft bitters company. Local to Toronto’s burgeoning cocktail scene,  we make these bitters to improve the arsenal of creating next level cocktails.


Our Aim

Our intention is to provide complimentary bitters based on the tongue and how we taste flavours. In the past, we’ve found cocktail bitters to be rather drastic, often taking attention away from the the rest of the cocktail.  Bar chefs like ourselves are faced with the challenge of choosing bitters that hopefully fits the cocktail creation. However, we at Bar40 Bitters address this by providing complimentary bitters based on the five gustatory taste receptors. Each flavour includes the compulsory bitter component and is paired with either sweet, sour, salty or umami (savoury) flavour profiles. This empowers the bar chef or cocktail creator to chose the specific taste profile of their liking for their personalized cocktail creations.


Our Values

How we do things at Bar 40 Bitters is based on precision, creativity and iteration. We strive for a high level of quality and complexity with our bitters. We hand craft small batches from organic fruits and spices. Every batch is hand made and is slightly varied. We use neutral grain spirit to bring out the best flavours in our extractions. We love to work with new flavours. Our intention is to make bitters that work extremely well in cocktails.


Our Vision

At Bar 40 Bitters, we see an even brighter future for cocktails. We want to see evolution in both bartenders and consumers. We believe that great tastes truly can flourish in Toronto. More to our initial line of bitters, we also have various other cocktail flavourings in the works for the future.

We urge you to explore your creativity.

Feel free to send us your thoughts and ideas; we are very chatty people and want to hear from you.



The Team

Jamie being a moustache champion



Cocktail snob


Moustache champion

Robin being a well(th) of knowledge at Bar40 Bitters lab



Head Bar Chef

Extraction Hacker

Father of the year – 2013

James Being a Bar40 Badass on a Camel



Food Scientist

Head Flavourist

#1 Curling Champion